Undercurrent

The climate crisis is widely recognized, but the most crucial solutions are not being implemented at the necessary scale due to a disconnect between people's values and actions. Communication challenges contribute to this gap, with climate issues often presented as distant, data-heavy, negative, and complex, leading to confusion and inaction among citizens.

 Effective engagement occurs when issues are made personally relevant, emotions are engaged, actions are clear, and messages are integrated into daily life, delivered by relatable figures.

In 2020 we launched Undercurrent, an experiential property that collaborates with top-tier artists and musicians to create multisensory exhibitions aimed at inspiring action on critical climate and sustainability issues. The debut exhibition launched in Brooklyn featuring 12 multi-sensory immersive installations within a 60k sq ft space, immersing visitors into the critical issues we face.